Founder AI citations
The founder-interview method
Key answer
The most effective way to create citation-ready content without making the founder a full-time writer is one 30–45 minute interview a month. Humans extract scoped answers, tables, and FAQs. That voice is what models cannot copy from a competitor’s SERP summary — especially in legal, security, hospitality, and AI startups.
Founder, Anthroly
Sarath Kavuru is the founder of Anthroly. He runs a human-led SEO and AEO practice that turns founder expertise into AI-search citations, authority content, and qualified conversations. Full bio
Interview prompts by niche
Do not use a generic “tell us your journey” outline. Niche questions produce extractable sentences.
| Niche | Ask this | Do not ask this | Artifact |
|---|---|---|---|
| Cybersecurity | Which control family do you actually map? Who should not buy? | What is your vision for the industry? | Control table + exclusions |
| Legal | Which matters do you refuse? Which jurisdiction? | Why are you the best? | Eligibility + timeline |
| Accommodations | Which rooms fail for families / pets / late check-in? | What makes the stay magical? | Amenity exception table |
| AI startups | What will you never build? Who is not the user? | How do you compare to ChatGPT? | Disambiguation + scope |
Why this beats outsourcing random blogs
Commodity blogs restate page-one Google. Interviews produce information gain: the founder’s constraints. That is what citation systems lack from your competitors if they only publish agency fluff.
Frequently asked questions
How many interviews per month?
Anthroly’s system is built around one 30–45 minute interview a month. Volume without a prompt map is just more un-citable text.
Can a CMO sit in for the founder?
For some product facts, yes. For YMYL and category-defining claims, the named expert should be the person who will stand behind the sentence.