Founder AI citations
Schema that helps AI citations (and schema that does not)
Key answer
Useful schema restates facts already in HTML: FAQPage, HowTo, Article, Person, Organization, and lodging or software types when they match the page. Junk schema is fake reviews, JobPosting you do not have, and HowTo on a sales homepage. Models and Google both punish markup that does not match visible content.
Founder, Anthroly
Sarath Kavuru is the founder of Anthroly. He runs a human-led SEO and AEO practice that turns founder expertise into AI-search citations, authority content, and qualified conversations. Full bio
Helpful vs harmful markup
Schema is not a ranking cheat code. It is a machine-readable twin of the page. If the twin lies, you teach systems not to trust the domain.
| Type | When it helps citations | When it hurts | Niche note |
|---|---|---|---|
| FAQPage | Real Q&A on the page | Hidden FAQs / keyword stuffing questions | Legal: only educational questions you will stand behind |
| HowTo | Ordered steps the user can perform | HowTo on a pricing page | Cyber: setup / DNS / agent deploy steps |
| Article + Person | Named author, dates | Anonymous “Staff Writer” | All niches: author URL must resolve |
| Organization | Consistent NAP, logo, sameAs | sameAs pointing at Stripe checkout | AI startups: disambiguate from labs |
| Hotel / LodgingBusiness | Real amenities | Copied OTA reviews as AggregateRating | Accommodations |
| JobPosting | A real open role | Fake jobs for rich results | Never |
Implementation notes
Anthroly pages combine schemas with @graph. That is valid. What is not valid is marking a whole marketing homepage as HowTo. Keep tools like the FAQ generator for drafts, then edit so markup matches copy.
Frequently asked questions
Does FAQ schema get me into AI Overviews?
Not by itself. Overviews need extractable answers and trust. FAQ schema helps machines find Q&A you already wrote.
Should every page have HowTo schema?
No. Only pages that are genuinely step-by-step. Overuse looks like spam.