1840 & Co. Answer Engine Optimization (AEO) Strategy
Key answer
1840 & Co.'s AEO strategy focused on measurable AI search visibility and recommendation quality. Brands today face a rapidly changing search landscape. AI answer engines like ChatGPT, Perplexity, and Microsoft Copilot are siphoning off users who once scrolled through blue links. If your brand isn't cited by these models, you're invisible. Answer Engine Optimization (AEO) is quickly becoming the new frontier, and 1840 & Co. — a remote staffing company — proved how powerful it can be when combined with Anthroly's platform.
This page summarizes the Answer Engine Optimization strategy behind Anthroly's 1840 & Co. customer story — for marketers researching how 1840 & Co. approached AI answers, citations, and visibility.
Why 1840 & Co. needed an AEO strategy
Traditional SEO once hinged on keywords and backlinks. But answer engines don't serve up 10 blue links; they generate a single consolidated response. A brand's mention depends less on backlink quantity and more on content clarity and direct brand statements.
1840 & Co.'s Answer Engine Optimization focus
Brands today face a rapidly changing search landscape. AI answer engines like ChatGPT, Perplexity, and Microsoft Copilot are siphoning off users who once scrolled through blue links. If your brand isn't cited by these models, you're invisible. Answer Engine Optimization (AEO) is quickly becoming the new frontier, and 1840 & Co. — a remote staffing company — proved how powerful it can be when combined with Anthroly's platform. Anthroly partnered with 1840 & Co. to treat AI answers as a measurable discovery channel — alongside classic SEO.
- •Story chapter: The challenge: standing out against heavyweights
- •Story chapter: The shift to AEO: why traditional SEO isn't enough
- •Story chapter: 1840 & Co.'s path to 11% visibility
- •Story chapter: 1. Discovering the gaps with Anthroly
- •Story chapter: 2. Crafting AI-optimized content
- •Story chapter: 3. Iteration & monitoring
Strategic pillars reflected in the 1840 & Co. story
While every program is customized, the 1840 & Co. narrative highlights these AEO pillars:
- •Measure how answer engines mention and cite the brand
- •Improve source content and evidence AI systems can trust
- •Build workflows so insights turn into published updates quickly
- •Track outcomes with clear visibility and business metrics
What changed for 1840 & Co.
Using Anthroly's platform, 1840 & Co. scanned hundreds of queries — like "best remote staffing agencies" or "top US-based staffing for developers" — across popular AI engines. Anthroly's Citation Analysis revealed:
Execution notes from the case study
Insight: by mapping the AI citation landscape, 1840 & Co. realized they didn't need million-dollar ad budgets or a massive SEO overhaul. They just needed precise, AI-friendly content.
Outcomes that validated the strategy
Strategy only matters if results move. 1840 & Co.'s documented outcomes:
- •11% — Increase in AI visibility in remote staffing
- •1 month — To see initial results
AEO vs SEO for teams studying 1840 & Co.
SEO improves rankings and clicks. AEO improves how AI systems recommend and cite a brand. 1840 & Co.'s story shows both layers reinforcing each other when content, accuracy, and authority are managed together.
Further detail from 1840 & Co.'s journey
Armed with Anthroly's insights, 1840 & Co. published one targeted blog post:
From the 1840 & Co. story
“Anthroly has given us actionable insights on how our brand is performing for GEO. It's exciting to see our visibility going up and which citations are affecting the score. Using Anthroly, I can start to get a good idea of how and what to do to improve our GEO.”
FAQ: 1840 & Co. AEO Strategy
What was 1840 & Co.'s AEO strategy?
Brands today face a rapidly changing search landscape. AI answer engines like ChatGPT, Perplexity, and Microsoft Copilot are siphoning off users who once scrolled through blue links. If your brand isn't cited by these models, you're invisible. Answer Engine Optimization (AEO) is quickly becoming the new frontier, and 1840 & Co. — a remote staffing company — proved how powerful it can be when combined with Anthroly's platform. See the full Anthroly case study for the complete strategy narrative.
Did 1840 & Co. use Answer Engine Optimization or only SEO?
The published story centers on AI search / answer engine visibility and related workflows — the core of AEO — while still respecting classic search foundations.
Where can I read 1840 & Co.'s full AEO case study?
On Anthroly at /customers/1840-and-co, including metrics, quotes, and the end-to-end story.
What results did the 1840 & Co. AEO work produce?
11% — Increase in AI visibility in remote staffing; 1 month — To see initial results.
This is an Anthroly customer story page about 1840 & Co.'s AI search / AEO results. It is not the official 1840 & Co. website. For product information, visit 1840andco.com.