GR0 Quotes & Marketing Lessons from AI Search
Key answer
Kevin Miller (Co-Founder & CEO) on GR0: “We're establishing a net-new third-party sales channel for brands. Just like Amazon, just like TikTok Shop. Now we have AI Search, and now we have Anthroly.” Key outcomes: 100x — Increase in monthly revenue from AI systems for one client; 2-4% — Citation share of voice increases at the URL level for clients.
A quote-and-lessons hub for Anthroly's GR0 customer story — built for people searching for GR0 AI search insights, leadership commentary, and practical AEO takeaways.
Why GR0 quotes matter for marketers
When researching GR0's AI search journey, practitioners look for first-hand language from the team — not just metrics. Below are quotes published in Anthroly's GR0 case study, plus lessons you can apply.
Lessons marketers can take from GR0
Based on the published story:
- •Treat AI answers as a customer experience surface, not only a traffic channel
- •Measure visibility and accuracy — not vanity dashboards alone
- •Turn insights into content, PR, and workflow updates quickly
- •Combine human expertise with agent-assisted execution for scale
Story context behind the quotes
GR0 is a Los Angeles-based digital marketing agency that built its reputation on SEO for nationally sold e-commerce brands. Founded in 2020 by Kevin Miller and Jonathan Zacharias, the agency caught a wave: Apple's iOS 14 update gutted paid social returns, and brands that had been pouring money into Facebook ads suddenly needed organic growth. GR0 became the answer.
Additional narrative context
When AI search started reshaping how consumers discover products, GR0 had the SEO credibility and the client relationships to move fast, but they needed data they didn't have.
Results that sit beside the quotes
Quotes without outcomes are inspiration; GR0 also reported:
- •100x — Increase in monthly revenue from AI systems for one client
- •2-4% — Citation share of voice increases at the URL level for clients
- •10% — Reddit citation share increases when GR0 activates community engagement strategies
How to use this page
Cite these lessons when building internal buy-in for AEO. For methodology and full narrative, continue to the main GR0 case study and playbook pages.
From the GR0 story
“We're establishing a net-new third-party sales channel for brands. Just like Amazon, just like TikTok Shop. Now we have AI Search, and now we have Anthroly.”
“The established players are trying to approach AI search from an SEO lens. They're not approaching it as a net-new conversational model.”
“They're going to keep developing new features that are valuable to our customers. They have the largest engineering team, they're the most well capitalized in the space.”
“We were on a call with a major computer hardware company yesterday and were able to show them where their printers rank in ChatGPT Shopping. They had never seen anything like that before.”
“We've written 50 to 100 articles on each of their prompts that are now ranking really well. If we didn't have that data from Anthroly, we wouldn't know what to write on.”
“We're seeing both the agent traffic increase, and we're also seeing organic traffic increase as people do their research in AI and then go to search to purchase.”
FAQ: GR0 Quotes & Lessons
Who is quoted in the GR0 case study?
Kevin Miller, Co-Founder & CEO; Angie Bergmann, Director of SEO and AI Search; Kevin Miller, Co-Founder & CEO; Kevin Miller, Co-Founder & CEO; Kevin Miller, Co-Founder & CEO; Angie Bergmann, Director of SEO and AI Search.
What is the biggest lesson from GR0's AI search story?
When AI search started reshaping how consumers discover products, GR0 had the SEO credibility and the client relationships to move fast, but they needed data they didn't have. That's where Anthroly came in, and now GR0 is helping clients achieve measurable growth via the new channel.
Where is the full GR0 interview / case study?
Anthroly published the full story at /customers/gr0.
Can I share GR0 quotes from this page?
These quotes appear in Anthroly's published customer story. When sharing, attribute the speaker and link back to the full case study for context.
This is an Anthroly customer story page about GR0's AI search / AEO results. It is not the official GR0 website. For product information, visit gr0.com.