One Identity AEO Execution Playbook

The One Identity execution playbook (from the case study)

This page distills what was executed in Anthroly's work with One Identity, based only on the published customer story — so operators can see the motion behind the metrics.

Starting point

As AI answers and overviews began reshaping buyer research, traditional SEO tools couldn't provide insight into the new buying funnel. The goal became clear: see what answer engines actually cite, then elevate One Identity into those shortlists.

Operating motions highlighted in the story

From the One Identity narrative, these motions show up repeatedly in successful AEO programs:

• •Map the prompts and answer-engine surfaces that matter to buyers
• •Monitor mentions, citations, and accuracy — not just classic rankings
• •Ship answer-ready content and source improvements continuously
• •Use agents/workflows to draft and route work to human experts
• •Report outcomes with visibility and business-linked metrics

What the One Identity story says happened next

The "aha" arrived with Anthroly's citations dashboards. "Seeing the citation pages was a big revelation, suddenly I could quickly focus on target pages for campaigns," says Ali. That single view turned data into a prioritized to-do list. "Answer Engines change all the time. I took a 90-day window and targeted the major cited pages, and then built our own pages to reinforce the narrative."

Implementation detail from One Identity

"This is a form of link building and PR that is core to search optimization," Ali says. "We contacted the top publishers Anthroly surfaced, offered deeper product context, and, where appropriate, secured sponsored placements." The team systematically acquired #1 or #2 positions across the most influential listicles (e.g., PeerSpot, CyberPress, Expert Insights, etc.), giving Answer Engines (and buyers) authoritative third-party references to cite.

Chapters in the full case study

Use these sections as a reading map for the complete One Identity story:

• •Overview
• •The challenge
• •The turning point
• •The solution
• •1. Win the earned game with targeted publisher outreach
• •2. Create on-site pillar content designed to be cited
• •Tight feedback loops & daily use
• •Results

Results produced by the playbook

Documented One Identity outcomes:

• •30% — Visibility growth in a single quarter
• •#1 — Position across the most heavily cited earned media outlets
• •2x — Increase in non-branded citation share

How to adapt this playbook

Do not copy tactics blindly. Adapt prompt maps, accuracy standards, and content types to your category. Anthroly's role is to run a human-led program so your team does not have to build a 30–40 person AI visibility department from scratch.

From the One Identity story

“All we ever measured was 'visibility', but being visible isn't the same as being number one, we wanted to track positions as well, and overall product perception.”

FAQ: One Identity Execution Playbook