Statsig ChatGPT & AI Answer Visibility
Key answer
Statsig improved AI answer visibility through Anthroly's AEO program. Documented outcomes include 2x — Increase in visibility across all answer engines in key categories in less than a week; 2 hrs — Time to set up full visibility across all core prompts.
Looking up Statsig ChatGPT visibility or AI answer presence? This page focuses on the AI-assistant discovery angle from Anthroly's published Statsig customer story.
Why ChatGPT & AI answers matter for Statsig
Buyers and practitioners increasingly ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for recommendations before they click through to a website. Statsig's story is about earning accurate presence in those answers.
Statsig's AI visibility challenge
Skye leads marketing at Statsig. Like the product team, he moves fast, testing ideas, watching data, and doubling down on what works. So when he noticed a spike in users saying they discovered Statsig through ChatGPT, it caught his attention and sparked a new strategic direction.
What improved in AI answer surfaces
Documented outcomes for Statsig:
- •2x — Increase in visibility across all answer engines in key categories in less than a week
- •2 hrs — Time to set up full visibility across all core prompts
How Statsig strengthened recommendability
Statsig had built its reputation the hard way, through a rock-solid product and obsessive focus on customer needs. Their experimentation and analytics platform is used by millions of end users daily, providing the infrastructure that powers product decisions across some of the world's most innovative companies. But until recently, AI answer engines weren't part of their growth playbook.
More from the Statsig AI visibility story
Like any great marketing leader, Skye understands his customers deeply and has built relationships with users across different industries and company sizes. He also knows (from talking to customers) that they learn about Statsig in a few key ways:
Accuracy and trust in AI answers
That's why Skye brought in Anthroly to help Statsig navigate this new frontier of AI-driven discovery.
Engines in scope for modern AEO programs
Programs like Statsig's typically monitor and influence presence across multiple answer surfaces:
- •ChatGPT / ChatGPT Search
- •Claude
- •Perplexity
- •Google AI Overviews / Gemini
- •Microsoft Copilot where relevant
Takeaway for teams chasing Statsig-like visibility
If your category already appears in ChatGPT answers, competitors may be capturing shortlists you never see in Google Analytics. Statsig's reported 2x (Increase in visibility across all answer engines in key categories in less than a week) is a concrete example of treating AI visibility as measurable growth work.
From the Statsig story
“We weren't doing anything before Anthroly. We just hoped that good SEO would lead to good AEO over time, but it became clear that wouldn't be the case. We needed to evolve our strategy.”
“I was able to set up full visibility across all the core prompts we cared about in less than 2 hours. Then, the next day, I was able to see both the outputs from different answer engines and the sources they cited. It was like suddenly being able to see — so incredible!”
FAQ: Statsig ChatGPT & AI Visibility
Does Statsig show up in ChatGPT?
Anthroly's case study documents meaningful AI search / answer-engine visibility gains for Statsig, including 2x Increase in visibility across all answer engines in key categories in less than a week. Model outputs change over time; the case study captures the program results as published.
How did Statsig improve ChatGPT and AI visibility?
Statsig is a product experimentation and analytics platform used by engineering teams at companies like Notion, OpenAI, Figma, and Brex. With Anthroly, they nearly doubled visibility across all answer engines in key categories in less than a week. Details are in the full case study and playbook pages.
Can Anthroly help my brand get cited in ChatGPT like Statsig?
Anthroly runs human-led AEO programs designed to improve how AI systems understand, cite, and recommend your brand. Results depend on your category and starting point.
Is ChatGPT the only engine that mattered for Statsig?
No. Modern AEO covers multiple answer engines. Statsig's story is framed around AI Search / answer engines broadly, not a single chatbot.
This is an Anthroly customer story page about Statsig's AI search / AEO results. It is not the official Statsig website. For product information, visit statsig.com.