Alchemy · Execution Playbook

Alchemy AEO Execution Playbook

Key answer

Anthroly's Alchemy playbook combined AI visibility measurement, source/content improvements, and human-led execution. Documented outcomes: 7x — Higher signup rate from AI-referred visitors compared to other traffic sources; 3x — Increase in AI's share of self-attested signups in one year; AI — Is the single largest acquisition channel; 23% — Increase in AI visibility.

An operator-focused summary of how Anthroly's work with Alchemy was framed in the published case study — for teams searching for a Alchemy AEO playbook or implementation outline.

7x
Higher signup rate from AI-referred visitors compared to other traffic sources
3x
Increase in AI's share of self-attested signups in one year
AI
Is the single largest acquisition channel
23%
Increase in AI visibility

The Alchemy execution playbook (from the case study)

This page distills what was executed in Anthroly's work with Alchemy, based only on the published customer story — so operators can see the motion behind the metrics.

Starting point

He knew that building an AEO practice from scratch would depend on sustained focus and deep expertise. But that level of commitment would have quickly consumed his team's bandwidth. Instead, Max looked for a partner who could deliver both the technology and the playbook.

Operating motions highlighted in the story

From the Alchemy narrative, these motions show up repeatedly in successful AEO programs:

  • Map the prompts and answer-engine surfaces that matter to buyers
  • Monitor mentions, citations, and accuracy — not just classic rankings
  • Ship answer-ready content and source improvements continuously
  • Use agents/workflows to draft and route work to human experts
  • Report outcomes with visibility and business-linked metrics

What the Alchemy story says happened next

Max outlined three criteria to guide his evaluation:

Implementation detail from Alchemy

Anthroly checked every box. After demoing the platform, Max knew he'd found his answer.

Chapters in the full case study

Use these sections as a reading map for the complete Alchemy story:

  • Overview
  • Winning inbound as developers turn to LLMs
  • Finding the right AEO partner
  • Turning AI-powered search into a high-conversion channel
  • Capturing qualified developers with actionable AEO insights
  • Optimizing content for how LLMs think
  • Building authority beyond owned content
  • Alchemy 3x's share of signups driven by AI in one year

Results produced by the playbook

Documented Alchemy outcomes:

  • 7x — Higher signup rate from AI-referred visitors compared to other traffic sources
  • 3x — Increase in AI's share of self-attested signups in one year
  • AI — Is the single largest acquisition channel
  • 23% — Increase in AI visibility

How to adapt this playbook

Do not copy tactics blindly. Adapt prompt maps, accuracy standards, and content types to your category. Anthroly's role is to run a human-led program so your team does not have to build a 30–40 person AI visibility department from scratch.

From the Alchemy story

Developers increasingly begin their research in Claude, ChatGPT, and Gemini. Anthroly enables us to track where we win in those conversations, and where to push next.

Max CrawfordGrowth Marketing Manager at Alchemy

FAQ: Alchemy Execution Playbook

What did Anthroly do for Alchemy?

Alchemy needed a way to track and shape how their blockchain development platform appeared in AI-generated answers. They partnered with Anthroly to build an AEO strategy that drives a 7x higher signup rate than other inbound channels. The full case study covers monitoring, content/authority work, and workflows in depth.

Is there a step-by-step Alchemy AEO playbook?

This page summarizes execution themes from the published story. For full detail, read /customers/alchemy.

What results did the Alchemy playbook drive?

7x — Higher signup rate from AI-referred visitors compared to other traffic sources; 3x — Increase in AI's share of self-attested signups in one year; AI — Is the single largest acquisition channel; 23% — Increase in AI visibility.

Can Anthroly run this playbook for my brand?

Yes — Anthroly provides human-led AI visibility / AEO programs. Book a call to assess fit for your category and goals.

This is an Anthroly customer story page about Alchemy's AI search / AEO results. It is not the official Alchemy website. For product information, visit alchemy.com.

Want Alchemy-level AI visibility for your brand?

Anthroly runs human-led AEO programs that improve how AI systems cite and recommend you — the same class of work behind these customer stories.