Alchemy Quotes & Marketing Lessons from AI Search
Key answer
Max Crawford (Growth Marketing Manager at Alchemy) on Alchemy: “Developers increasingly begin their research in Claude, ChatGPT, and Gemini. Anthroly enables us to track where we win in those conversations, and where to push next.” Key outcomes: 7x — Higher signup rate from AI-referred visitors compared to other traffic sources; 3x — Increase in AI's share of self-attested signups in one year.
A quote-and-lessons hub for Anthroly's Alchemy customer story — built for people searching for Alchemy AI search insights, leadership commentary, and practical AEO takeaways.
Why Alchemy quotes matter for marketers
When researching Alchemy's AI search journey, practitioners look for first-hand language from the team — not just metrics. Below are quotes published in Anthroly's Alchemy case study, plus lessons you can apply.
Lessons marketers can take from Alchemy
Based on the published story:
- •Treat AI answers as a customer experience surface, not only a traffic channel
- •Measure visibility and accuracy — not vanity dashboards alone
- •Turn insights into content, PR, and workflow updates quickly
- •Combine human expertise with agent-assisted execution for scale
Story context behind the quotes
Alchemy is the leading developer platform for crypto, powering blockchain applications for builders at every scale, from solo developers to companies like Robinhood, Stripe, Visa, Coinbase, and Polymarket. Their product suite spans blockchain infrastructure, data APIs, and transaction tooling across 100+ chains. As agentic applications increasingly run on top of crypto rails, Alchemy is building the infrastructure and tooling these applications depend on.
Additional narrative context
Max Crawford, Growth Marketing Manager at Alchemy, was increasingly seeing blockchain developers turn to AI tools like Claude and ChatGPT to build crypto applications. It was a clear signal that LLMs could become a key inbound driver for the company. To capture the full potential of this high-conversion channel, however, required AI visibility insights.
Results that sit beside the quotes
Quotes without outcomes are inspiration; Alchemy also reported:
- •7x — Higher signup rate from AI-referred visitors compared to other traffic sources
- •3x — Increase in AI's share of self-attested signups in one year
- •AI — Is the single largest acquisition channel
- •23% — Increase in AI visibility
How to use this page
Cite these lessons when building internal buy-in for AEO. For methodology and full narrative, continue to the main Alchemy case study and playbook pages.
From the Alchemy story
“Developers increasingly begin their research in Claude, ChatGPT, and Gemini. Anthroly enables us to track where we win in those conversations, and where to push next.”
“AI-referred traffic to Alchemy was climbing every quarter. We needed to get ahead of that channel rather than chase it.”
“Most AEO tools are still figuring out what they need to measure. Anthroly is already three steps ahead.”
“Anthroly's AI visibility insights help shape our entire content roadmap.”
“Anthroly tells us which tactics move AI visibility, and we roll them out at scale. Some of our biggest AEO wins have been surprisingly simple, like FAQ sections and a cleaner content structure.”
“The sources that influence AI answers and the ones that drive traffic are rarely the same. Anthroly tells us which is which.”
“The Anthroly team always replies quickly to my questions. In a year where AEO is changing week to week, that responsiveness is the difference between staying ahead and falling behind.”
FAQ: Alchemy Quotes & Lessons
Who is quoted in the Alchemy case study?
Max Crawford, Growth Marketing Manager at Alchemy; Max Crawford, Growth Marketing Manager at Alchemy; Max Crawford, Growth Marketing Manager at Alchemy; Max Crawford, Growth Marketing Manager at Alchemy; Max Crawford, Growth Marketing Manager at Alchemy; Max Crawford, Growth Marketing Manager at Alchemy; Max Crawford, Growth Marketing Manager at Alchemy.
What is the biggest lesson from Alchemy's AI search story?
Alchemy needed a way to track and shape how their blockchain development platform appeared in AI-generated answers. They partnered with Anthroly to build an AEO strategy that drives a 7x higher signup rate than other inbound channels.
Where is the full Alchemy interview / case study?
Anthroly published the full story at /customers/alchemy.
Can I share Alchemy quotes from this page?
These quotes appear in Anthroly's published customer story. When sharing, attribute the speaker and link back to the full case study for context.
This is an Anthroly customer story page about Alchemy's AI search / AEO results. It is not the official Alchemy website. For product information, visit alchemy.com.