Kiteworks · Execution Playbook

Kiteworks AEO Execution Playbook

Key answer

Anthroly's Kiteworks playbook combined AI visibility measurement, source/content improvements, and human-led execution. Documented outcomes: ~50% — Aggregate AI visibility across key topics (ahead of Microsoft, Box, and Dropbox); #1 — Cited domain within one month across key prompts; ~8x — Daily content output powered by Anthroly Agents.

An operator-focused summary of how Anthroly's work with Kiteworks was framed in the published case study — for teams searching for a Kiteworks AEO playbook or implementation outline.

~50%
Aggregate AI visibility across key topics (ahead of Microsoft, Box, and Dropbox)
#1
Cited domain within one month across key prompts
~8x
Daily content output powered by Anthroly Agents

The Kiteworks execution playbook (from the case study)

This page distills what was executed in Anthroly's work with Kiteworks, based only on the published customer story — so operators can see the motion behind the metrics.

Starting point

Kiteworks had already built a strong SEO foundation that was earning page-one and page-two Google rankings for multiple keywords. But ranking in traditional search and appearing in AI-generated answers are two different games.

Operating motions highlighted in the story

From the Kiteworks narrative, these motions show up repeatedly in successful AEO programs:

  • Map the prompts and answer-engine surfaces that matter to buyers
  • Monitor mentions, citations, and accuracy — not just classic rankings
  • Ship answer-ready content and source improvements continuously
  • Use agents/workflows to draft and route work to human experts
  • Report outcomes with visibility and business-linked metrics

What the Kiteworks story says happened next

"Google still maintains the lion's share of search traffic," says Rob. "But search itself is rapidly evolving to encompass LLM queries, and the search market is expanding. We couldn't afford to wait for traditional SEO tools to build AEO functions that bridge the gap."

Implementation detail from Kiteworks

To build an authoritative, durable presence across LLMs, he had three strategic requirements:

Chapters in the full case study

Use these sections as a reading map for the complete Kiteworks story:

  • Overview
  • Standing out in compliance-focused AI searches
  • Bridging the gap between SEO rankings and AI answers
  • Choosing a platform purpose-built for AEO
  • Amplifying reach across LLMs
  • Tracking AI visibility and competitive positioning
  • Using LLM intelligence to drive content decisions
  • Producing content at scale

Results produced by the playbook

Documented Kiteworks outcomes:

  • ~50% — Aggregate AI visibility across key topics (ahead of Microsoft, Box, and Dropbox)
  • #1 — Cited domain within one month across key prompts
  • ~8x — Daily content output powered by Anthroly Agents

How to adapt this playbook

Do not copy tactics blindly. Adapt prompt maps, accuracy standards, and content types to your category. Anthroly's role is to run a human-led program so your team does not have to build a 30–40 person AI visibility department from scratch.

From the Kiteworks story

I use Anthroly pretty much all day, every day. The platform shows us exactly how Kiteworks is performing across AI models and how to increase our visibility. We've been working together for five months, and we have been thrilled with the results.

Rob DoughertySenior Director of Search Content at Kiteworks

FAQ: Kiteworks Execution Playbook

What did Anthroly do for Kiteworks?

Kiteworks needed to ensure its hard-earned presence in traditional search for secure and compliant data exchange would carry over into LLM-generated answers. Anthroly helped them capture AI visibility and citations across relevant queries to outrank industry giants like Microsoft and Box. The full case study covers monitoring, content/authority work, and workflows in depth.

Is there a step-by-step Kiteworks AEO playbook?

This page summarizes execution themes from the published story. For full detail, read /customers/kiteworks.

What results did the Kiteworks playbook drive?

~50% — Aggregate AI visibility across key topics (ahead of Microsoft, Box, and Dropbox); #1 — Cited domain within one month across key prompts; ~8x — Daily content output powered by Anthroly Agents.

Can Anthroly run this playbook for my brand?

Yes — Anthroly provides human-led AI visibility / AEO programs. Book a call to assess fit for your category and goals.

This is an Anthroly customer story page about Kiteworks's AI search / AEO results. It is not the official Kiteworks website. For product information, visit kiteworks.com.

Want Kiteworks-level AI visibility for your brand?

Anthroly runs human-led AEO programs that improve how AI systems cite and recommend you — the same class of work behind these customer stories.