Kiteworks Quotes & Marketing Lessons from AI Search
Key answer
Rob Dougherty (Senior Director of Search Content at Kiteworks) on Kiteworks: “I use Anthroly pretty much all day, every day. The platform shows us exactly how Kiteworks is performing across AI models and how to increase our visibility. We've been working together for five months, and we have been thrilled with the results.” Key outcomes: ~50% — Aggregate AI visibility across key topics (ahead of Microsoft, Box, and Dropbox); #1 — Cited domain within one month across key prompts.
A quote-and-lessons hub for Anthroly's Kiteworks customer story — built for people searching for Kiteworks AI search insights, leadership commentary, and practical AEO takeaways.
Why Kiteworks quotes matter for marketers
When researching Kiteworks's AI search journey, practitioners look for first-hand language from the team — not just metrics. Below are quotes published in Anthroly's Kiteworks case study, plus lessons you can apply.
Lessons marketers can take from Kiteworks
Based on the published story:
- •Treat AI answers as a customer experience surface, not only a traffic channel
- •Measure visibility and accuracy — not vanity dashboards alone
- •Turn insights into content, PR, and workflow updates quickly
- •Combine human expertise with agent-assisted execution for scale
Story context behind the quotes
Kiteworks is a cybersecurity company that enables organizations to securely share sensitive data like personally identifiable information (PII) and intellectual property (IP) in compliance with global data privacy regulations, including CMMC, GDPR, HIPAA, and ITAR. Their platform is among the first to unify employee and AI agent data exchange under a single governance, policy, and audit framework. At a $1B+ valuation, the company serves over 100M end users and more than 3,650 global enterprises and government agencies across industries.
Additional narrative context
As Kiteworks' Senior Director of Search Content, Rob Dougherty's mission is to ensure buyers find Kiteworks wherever they look for secure, governed data exchange and AI privacy solutions. So when LLMs emerged as a new discovery channel, maximizing AI visibility and citations became his top priority.
Results that sit beside the quotes
Quotes without outcomes are inspiration; Kiteworks also reported:
- •~50% — Aggregate AI visibility across key topics (ahead of Microsoft, Box, and Dropbox)
- •#1 — Cited domain within one month across key prompts
- •~8x — Daily content output powered by Anthroly Agents
How to use this page
Cite these lessons when building internal buy-in for AEO. For methodology and full narrative, continue to the main Kiteworks case study and playbook pages.
From the Kiteworks story
“I use Anthroly pretty much all day, every day. The platform shows us exactly how Kiteworks is performing across AI models and how to increase our visibility. We've been working together for five months, and we have been thrilled with the results.”
“Many buyers are now using tools like Claude, ChatGPT, and Gemini to get tailored answers to their security and compliance questions. We wanted Kiteworks to be a consistent and definitive source of record for their queries, especially as they relate to sensitive data transfer.”
“It became clear that partnering with Anthroly was the only path to sustainable growth in AI Search.”
“Anthroly gives us a complete loop from AI visibility insights to content production to performance measurement. We've become a top-cited domain across the compliance and cybersecurity topics we care most about.”
“Anthroly has enabled us to be extremely productive and extremely successful with our AEO strategy.”
FAQ: Kiteworks Quotes & Lessons
Who is quoted in the Kiteworks case study?
Rob Dougherty, Senior Director of Search Content at Kiteworks; Rob Dougherty, Senior Director of Search Content at Kiteworks; Rob Dougherty, Senior Director of Search Content at Kiteworks; Rob Dougherty, Senior Director of Search Content at Kiteworks; Rob Dougherty, Senior Director of Search Content at Kiteworks.
What is the biggest lesson from Kiteworks's AI search story?
Kiteworks needed to ensure its hard-earned presence in traditional search for secure and compliant data exchange would carry over into LLM-generated answers. Anthroly helped them capture AI visibility and citations across relevant queries to outrank industry giants like Microsoft and Box.
Where is the full Kiteworks interview / case study?
Anthroly published the full story at /customers/kiteworks.
Can I share Kiteworks quotes from this page?
These quotes appear in Anthroly's published customer story. When sharing, attribute the speaker and link back to the full case study for context.
This is an Anthroly customer story page about Kiteworks's AI search / AEO results. It is not the official Kiteworks website. For product information, visit kiteworks.com.