Ramp · Execution Playbook

Ramp AEO Execution Playbook

Key answer

Anthroly's Ramp playbook combined AI visibility measurement, source/content improvements, and human-led execution. Documented outcomes: 7x — AI visibility grew from 3.2% to 22.2%; #8 — 19th to 8th most visible in Accounts Payable; 2x — Doubled citations vs. all previous content.

An operator-focused summary of how Anthroly's work with Ramp was framed in the published case study — for teams searching for a Ramp AEO playbook or implementation outline.

7x
AI visibility grew from 3.2% to 22.2%
#8
19th to 8th most visible in Accounts Payable
2x
Doubled citations vs. all previous content

The Ramp execution playbook (from the case study)

This page distills what was executed in Anthroly's work with Ramp, based only on the published customer story — so operators can see the motion behind the metrics.

Starting point

To capitalize on this insight, Ramp created two tailored pages designed specifically for pickup by AI Answer Engines — Accounts Payable Software for Small Businesses and Accounts Payable Software for Large Businesses. Along with similar comparison pages like Top 6 Accounts Payable Automation Software and AI in Accounts Payable, they've contributed significantly to Ramp's visibility growth.

Operating motions highlighted in the story

From the Ramp narrative, these motions show up repeatedly in successful AEO programs:

  • Map the prompts and answer-engine surfaces that matter to buyers
  • Monitor mentions, citations, and accuracy — not just classic rankings
  • Ship answer-ready content and source improvements continuously
  • Use agents/workflows to draft and route work to human experts
  • Report outcomes with visibility and business-linked metrics

What the Ramp story says happened next

Ramp's strategic approach quickly proved successful:

Implementation detail from Ramp

Anthroly's insights allowed Ramp to precisely understand what AI answer engines prioritize, enabling a rapid shift in content strategy. This immediate, measurable success demonstrated clear advantages over traditional SEO methods.

Chapters in the full case study

Use these sections as a reading map for the complete Ramp story:

  • The opportunity
  • The solution
  • Citation-driven content strategy
  • Solve for the full query
  • The results
  • The outcome

Results produced by the playbook

Documented Ramp outcomes:

  • 7x — AI visibility grew from 3.2% to 22.2%
  • #8 — 19th to 8th most visible in Accounts Payable
  • 2x — Doubled citations vs. all previous content

How to adapt this playbook

Do not copy tactics blindly. Adapt prompt maps, accuracy standards, and content types to your category. Anthroly's role is to run a human-led program so your team does not have to build a 30–40 person AI visibility department from scratch.

From the Ramp story

Identifying and analyzing LLM insights for AEO has been a key priority for the Ramp team. Anthroly allowed us to uncover behavioral patterns that traditional SEO tools couldn't fully capture. By analyzing long-tail queries in LLMs, our SEO team has gained deeper, data-driven insights to complement traditional strategies — allowing us to run more targeted tests and stay ahead in AI-driven search.

Ashley NguyenSEO Strategist at Ramp

FAQ: Ramp Execution Playbook

What did Anthroly do for Ramp?

Ramp, a leader in financial automation, incorporated Anthroly's Answer Engine Insights to increase the AI search visibility of its Accounts Payable solution from 3.2% to 22.2% in just 1 month. The full case study covers monitoring, content/authority work, and workflows in depth.

Is there a step-by-step Ramp AEO playbook?

This page summarizes execution themes from the published story. For full detail, read /customers/ramp.

What results did the Ramp playbook drive?

7x — AI visibility grew from 3.2% to 22.2%; #8 — 19th to 8th most visible in Accounts Payable; 2x — Doubled citations vs. all previous content.

Can Anthroly run this playbook for my brand?

Yes — Anthroly provides human-led AI visibility / AEO programs. Book a call to assess fit for your category and goals.

This is an Anthroly customer story page about Ramp's AI search / AEO results. It is not the official Ramp website. For product information, visit ramp.com.

Want Ramp-level AI visibility for your brand?

Anthroly runs human-led AEO programs that improve how AI systems cite and recommend you — the same class of work behind these customer stories.