Founder AI citations
YMYL citation rules for legal and cybersecurity
Key answer
For legal and cybersecurity, citation pages must scope claims, name a real expert, and date facts that change. Models hedge on medical-adjacent, financial, and legal advice. Superlatives and undated threat posts get skipped. Write practitioner briefs: who it is for, what you will not promise, and which primary source you are adding to.
Founder, Anthroly
Sarath Kavuru is the founder of Anthroly. He runs a human-led SEO and AEO practice that turns founder expertise into AI-search citations, authority content, and qualified conversations. Full bio
What YMYL changes in the answer box
Google’s quality rater concepts leaked into how teams think about AI answers: if a wrong answer can harm money, health, safety, or legal status, the system prefers cautious, sourced language. You cannot “AEO” your way around that with denser keywords.
| Pattern | Unsafe | Safer |
|---|---|---|
| Promise | “We guarantee you will win the case / never get breached” | Process, scope, typical range, exclusions |
| Author | No byline | Named attorney, CISO, or founder with relevant experience + bio URL |
| Freshness | “In 2020, the law said…” as if current | Date modified + what changed |
| Evidence | Anonymous screenshots | HTML tables, primary links, CVE IDs |
| Schema | Fake star ratings | FAQ/HowTo that matches visible text |
Shared rules, different artifacts
Legal artifacts are eligibility and timeline. Cyber artifacts are control mappings and advisories. Both need a human who will answer a complaint if the page is wrong. That is why Anthroly’s author graph points at Sarath’s bio for agency pages, and why client pages should point at the client’s experts — not at us pretending to be their CISO.
Frequently asked questions
Is hospitality YMYL?
Usually not in the same way. Safety-critical claims (fire, accessibility) still need accuracy. Price and amenity lies still destroy trust.
Can we cite ourselves for legal definitions?
You can explain procedure on your site. For the legal rule itself, point at the statute or regulator where appropriate so the model has a primary source.